Matcha Guide
Insights on matcha culture, preparation, and wholesale for cafes
Where to buy bulk matcha for a coffee shop, and what each source gives you
Where to buy bulk matcha for a coffee shop: five sources compared on minimum order, US-stock reorders, what the bag names, samples, and who does the import.
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Achieving matcha consistency for your cafe
How cafés make every matcha drink the same: a 0.1 g scale, a kettle held at 70–80 °C, a one-page card at the bar, and seven checks before the first ticket.
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How much matcha per latte: the cafe dose and temperature table
How much matcha per latte, by cup size: 3–4 g hot and 4–5 g iced for 12 oz, whisked at 70–80 °C. The full cafe dose and water temperature table, plus 16 oz.
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How much matcha does a cafe use, and how much should you order?
How much matcha does a cafe use? Size your standing order from drinks per day and grams per drink, set a par level, and reorder before freshness runs out.
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How to Evaluate Matcha Samples Before You Buy
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The 2026 matcha shortage, explained for wholesale buyers
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Barista Grade Matcha: What It Means and How to Test It in a Latte
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What Does Ceremonial Grade Matcha Mean for Wholesale Buyers?
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How to Choose a Wholesale Matcha Supplier: 7 Questions to Ask
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What does first flush matcha mean? Ichibancha vs nibancha, explained
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Yabukita vs Saemidori Matcha: A Sourcing Guide to Cultivars
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How to keep matcha from oxidizing: fridge, small tin, one-month rule
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Single Cultivar Matcha Wholesale: What It Means for Your Cafe Menu
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Matcha for Cafes: Which Grade to Buy for Lattes, Iced, and Baking
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Wholesale Matcha for Cafes: What to Know Before You Buy
Read Best Matcha for Cafe Lattes: What to Spec, and Why Cultivar Decides It
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Matcha Latte Profit Margin: What Actually Drives the Number
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How U.S. Cafes Can Build a Matcha Dessert Program That Lifts Ticket Size
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When Exports Outpace Production: The Fake-Matcha Problem on Your Cafe Shelf
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Why the Matcha Boom Is Bankrupting Japanese Tea Farms (And What It Means for Your Cafe)
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Why 'matcha' on your menu won't mean much in 2026, and what to spec instead
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Why your shaded-leaf matcha will cost more in 2026 and how to budget for it
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Why cafés signing multi-year matcha contracts now will win on price by 2027
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Why Japanese Matcha Fails Border Inspections, and What U.S. Cafes Should Ask Suppliers
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