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Matcha guide and resources

Matcha Guide

Insights on matcha culture, preparation, and wholesale for cafes

The 2026 matcha shortage, explained for wholesale buyers

The 2026 matcha shortage isn't a crop failure, it's a reallocation to tencha. What Japan's spring auctions mean for wholesale buyers, and how to plan orders.

Cover image for The 2026 matcha shortage, explained for wholesale buyers

Bamboo whisk raising a fine green foam on freshly whisked matcha

Barista Grade Matcha: What Cafe Buyers Should Evaluate

Barista grade is not an official Japanese matcha grade. Use this cafe testing method to evaluate milk performance, repeatability, documentation, and cost.

Whisked Japanese matcha prepared in a tea bowl

What Does Ceremonial Grade Matcha Mean for Wholesale Buyers?

Ceremonial grade is not an official Japanese matcha grade. Learn what the label can signal, what it cannot prove, and what cafe buyers should request instead.

Wholesale matcha being measured and prepared on a cafe bar

How to Choose a Japanese Wholesale Matcha Supplier

A source-backed cafe buyer framework for comparing Japanese wholesale matcha suppliers by product identity, lot evidence, menu fit, operations, and reorder control.

A Japanese tea field at harvest stretching to the hills

First flush vs second flush matcha: what harvest timing means for wholesale buyers

Growers walking a tea field beside a harvester in Japan

Yabukita vs Saemidori Matcha: A Sourcing Guide to Cultivars

A bowl of bright green matcha powder

Matcha storage for cafes: how to keep bulk matcha fresh through a week of service

Rows of a shaded Japanese tea field

Single Cultivar Matcha Wholesale: What It Means for Your Cafe Menu

Matcha being whisked on a cafe bar

Best Matcha for a Cafe: One Tea That Runs Your Whole Menu

Wholesale matcha stock ready to reorder from a US warehouse

Wholesale Matcha for Cafes: What to Know Before You Buy

A matcha latte being poured over a vivid green base on a cafe bar

Best Matcha for Cafe Lattes: What to Spec, and Why Cultivar Decides It

A matcha drink served over ice on a cafe menu

Matcha Latte Profit Margin: What Actually Drives the Number

Cover image for How U.S. Cafes Can Build a Matcha Dessert Program That Lifts Ticket Size

How U.S. Cafes Can Build a Matcha Dessert Program That Lifts Ticket Size

Cover image for When Exports Outpace Production: The Fake-Matcha Problem on Your Cafe Shelf

When Exports Outpace Production: The Fake-Matcha Problem on Your Cafe Shelf

Cover image for Why the Matcha Boom Is Bankrupting Japanese Tea Farms (And What It Means for Your Cafe)

Why the Matcha Boom Is Bankrupting Japanese Tea Farms (And What It Means for Your Cafe)

Cover image for Japan's new GI standard for Japanese tea: what it means for U.S. cafe buyers

Why 'matcha' on your menu won't mean much in 2026, and what to spec instead

Cover image for Uji's 500,000 Yen Gyokuro Record: What It Means for Cafe Matcha Buyers Next Season

Why your shaded-leaf matcha will cost more in 2026 and how to budget for it

Cover image for Drones Are Automating Matcha Shading. Here's What That Means for Cafe Sourcing in 2027 and Beyond.

Why cafés signing multi-year matcha contracts now will win on price by 2027

Cover image for Why Japanese Matcha Fails Border Inspections, and What U.S. Cafes Should Ask Suppliers

Why Japanese Matcha Fails Border Inspections, and What U.S. Cafes Should Ask Suppliers

Cover image for Japan's matcha exports doubled to 72.1 billion yen in 2025. What it means for US cafes.

What Japan's matcha export boom means for your café's 2026 costs and lead times

Tokyo, Japan | Seattle, USA

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