Every cafe has a ritual.
We help make it better.

A Hisa Matcha sourcing visit at a Japanese tea farm

Direct,
not brokered

A handful of growers throughout Japan — visited, verified. A chain short enough that one person answers for what’s in the bag.

Chosen by
how it pours

Each lot is graded by the cup it’s built for.

Japan to Seattle to your cafe.

Proudly supplying Japanese matcha and hojicha to cafes across the United States and beyond.

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Top-down view of a bowl of freshly whisked Hisa matcha

Sourced in Japan

Direct producer relationships across all main tea regions in Japan — Shizuoka, Kyoto, Kagoshima, Aichi, and Miyazaki — in person.

Stocked in Seattle

We hold a majority of our inventory in the U.S. so your cafe orders stay consistent and trouble free.

Shipped to your cafe

Wholesale orders land ready for service, with packaging and grades built for cafe operations.

From the guide.

All Guides

Wholesale

The 2026 matcha shortage, explained for wholesale buyers

The 2026 matcha shortage isn't a crop failure, it's a reallocation to tencha. What Japan's spring auctions mean for wholesale buyers, and how to plan orders.

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Bamboo whisk raising a fine green foam on freshly whisked matcha

Wholesale

Barista Grade Matcha: What Cafe Buyers Should Evaluate

Barista grade is not an official Japanese matcha grade. Use this cafe testing method to evaluate milk performance, repeatability, documentation, and cost.

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Whisked Japanese matcha prepared in a tea bowl

Wholesale

What Does Ceremonial Grade Matcha Mean for Wholesale Buyers?

Ceremonial grade is not an official Japanese matcha grade. Learn what the label can signal, what it cannot prove, and what cafe buyers should request instead.

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