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Hisa source desk · Japan
A source-first view of the numbers shaping Japanese matcha wholesale. Every figure keeps its reporting period, category definition, and primary-source link.
Official market signals
Japan Customs reports a category in which powdered green tea includes matcha, but it is not a matcha-only series. We preserve that distinction instead of presenting the category total as matcha sales.
Calendar 2024
¥36.4B8,798 metric tons; both value and volume were record highs in the series described by Osaka Customs.
Export demand is no longer a niche signal. Wholesale buyers should expect origin, production capacity, and replenishment terms to matter alongside cup quality.
January–October 2025
¥44.6B6,889 metric tons. This customs category includes matcha and other powdered green tea.
The category's value in ten months exceeded the prior year's total value for all green tea exports; cafe buyers should qualify supply continuity before adding a permanent menu item.
January–October 2025
>80%Powdered green tea represented more than four-fifths of total green tea export value and was about twice the year-earlier level.
Demand pressure is concentrated in powder. A supplier evaluation should document the exact lot and product specification, not rely on the word “matcha” alone.
2024 crop year
66,900 tProduction across the principal prefectures declined 2% from the previous crop year.
This is a broad tea-supply indicator, not a matcha production count. It belongs in the context layer rather than being used as a direct matcha-availability claim.
Evidence policy
We use primary Japanese government releases, preserve each source's category definition and reporting period, and attach every displayed number to the source rows that support it. Hisa interpretation is labeled separately from the reported fact. Figures are rechecked before a new weekly article can publish.
From data to service
Use the market context here, then evaluate Hisa’s sourcing, lot information, minimums, and US replenishment process.
See how Hisa supplies wholesale matcha →